Marketing: Master Strategies to Reach, Engage, and Retain Customers
Learn the essential principles of marketing to drive brand awareness and customer loyalty. This course covers market research, consumer behavior analysis, branding, and integrated campaigns—both traditional and digital. You’ll learn how to craft data-driven strategies that connect with audiences and deliver measurable results.
What you’ll learn
- Understand core marketing concepts and the marketing mix (4 Ps).
- Conduct market research and analyze consumer behavior.
- Develop branding, positioning, and messaging strategies.
- Plan and execute multi-channel campaigns across online and offline channels.
- Measure campaign performance using marketing analytics.
Course Curriculum
Discover the role and impact of marketing in business.
Learn techniques to gather insights and segment audiences.
Build a unique brand identity and value proposition.
Explore SEO, social media, print, and broadcast strategies.
Develop compelling content that resonates with your audience.
Learn how to design and implement effective promotional campaigns.
Use tools and metrics to track performance and ROI. .
Coordinate messages across channels for consistency.
Course Materials Provided
- In-Depth Video Lessons: Comprehensive tutorials on marketing theories and tactics.
- Hands-On Projects: Create real marketing plans and campaign materials.
- Access to Resources: Templates, checklists, and research tools for marketing projects.
- Knowledge Checks: Quizzes to reinforce key marketing principles.
- Industry Expert Insights: Tips and case studies from seasoned marketing professionals.
Who this course is for
- Beginners: Individuals new to marketing seeking foundational knowledge.
- Students: Learners studying business, marketing, or communications.
- Professionals: Marketing coordinators, managers, or entrepreneurs looking to enhance their skills.
- Tech Enthusiasts: Creative thinkers interested in consumer engagement and brand building.
Course Details
- 4.6 ★★★★★ 4.6/5 14k students
- Course Duration: 38+hrs on demand
- Course Level: Beginner to Advanced
Key Takeaways
- On-Demand Webinar
- Training Credential
- Internship Declaration Letter
Quick Enquiry
Pricing
Prices that are budget-friendly and suitable for students.
Core Learning
Build strong fundamentals with self-paced sessions.
₹ 5500 + 18% GST
- 30+ hrs Recorded Session
- 6 Months of LMS Access
- 1 minor & 1 major project
- Doubt clearing sessions
- Course completion certificate
- Internship completion certificate
Most Preferred
Premium Led Learning
Level up with expert-guided training and live sessions.
₹ 7500 + 18% GST
- 16–24 hrs live interactive sessions
- 30+ hrs Recorded Session
- 1 minor & 1 major project
- 6 Months of LMS Access
- Resume building live sessions
- Mock interviews
- Add-on MNC certificate
- Doubt clearing sessions
- Internship Completion Certificate
- Course Completion Certificate
Advanced
Master the skillset with hands-on projects and job-focused training.
₹ 10,000 + 18% GST
- 16–24 hrs live interactive sessions
- 30+ hrs Recorded Session
- 2 minor & 2 major project
- 1 Year of LMS Access
- Resume building live sessions
- Mock interviews
- Add-on MNC certificate
- Co-branded certificate with IIT
- Doubt clearing sessions
- Internship Completion Certificate
- Personalized Letter of Recommendation (LOR)
- Course Completion Certificate
